Deia & Mai

BRAND IDENTITY & WEB DESIGN

Jendaya approached HYD Studio to create a new brand identity for their 2021 relaunch. Jendaya is a luxury, people-powered e-commerce marketplace using the social power of community and culture to source diverse designers, curate them online through a seamless content-commerce experience, and ship them globally - being the first platform to prioritise the African shopper and thus open up new markets for luxury designers.